The website allowing anonymous users to go online and write anything they like about your organisation seemed to be a relatively recent phenomenon to me – but clearly not. I guess the reason I and many clients are surprised by this anniversary is that only a couple of years ago Glassdoor didn’t really matter. People were aware of it but that was where the interest stopped.īut then your company gets a review! In the worst case scenario it is the kind of review which makes the reader believe working with Somali pirates is easier and spiritually more rewarding than working for your organisation. Suddenly, not only does your interest in Glassdoor increase off the scale, but you learn that despite everything you have done your organisation’s reputation cannot be fully controlled – and that is a very tough lesson to accept. What’s worse – the bigger your organisation, the longer it has been established so the greater the number of reviews coming at you. It’s hard to believe, but it will be ten years this year since the ratings site Glassdoor was launched.
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